Jeep aims to appeal to 'Renegade in each of us'

Jeep aims to appeal to 'Renegade in each of us'

"The whole point of the Renegade is to create a feeder to the brand," Chief Marketing Officer Olivier Francois told the Free Press. "For many Renegade buyers, this will be their first Jeep." The first commercial will be followed by two 30-second …

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Serving All Your Heroin Needs

The drug trade offers them a shot at their own business, or simply a chance to make some money to show off back home — kings until the cash goes. Meanwhile, in the … for a time, Alaska. They have kept their edge by betting not on guns but on marketing.

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10 Habits That Make You Fat

Eating fat won't make you fat, any more than eating money will make you rich. Calories make you fat, and most … Fortunately, we've figured out how to turn these “get fat” habits into a “slim-down” habits, starting today, compliments of new research …

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5 Questions: Entrepreneur Jim Brown shares secrets of tech success

Not only has Jim Brown got his finger on the technology pulse of Indianapolis, he's also helping launch the industry into the future by showcasing the city at the MBO15 Digital Marketing Conference on April 29 at the Indianapolis Museum of Art. As …

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Otsuka Struggles to Prevent the FDA From Approving Generic Abilify

Since Abilify had a so-called orphan designation, which refers to a drug used to treat a rare malady like Tourette's, Otsuka won another seven years of exclusive marketing rights – through late 2021 – before low-cost generics could appear. But in …

Read more on Wall Street Journal (blog)

The post Jeep aims to appeal to 'Renegade in each of us' appeared first on TRJ Marketing.

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