The Psychology of Influencer Marketing
The findings revealed that positive emotions resulted more consistently than did negative emotions in highly viral campaigns. Viral success was still possible, however, when negative emotions ignited a sense of anticipation and surprise. This same idea …
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This Craigslist Ad Is Either 'Fantastic Four' Viral Marketing Or Fantastic …
I'm scratching my head trying to figure out how this could be viral marketing for the upcoming Fantastic Four movie, but it sort of sounds like a stab at creative advertising. If you're not familiar … Thanks, anonymous billionaire, for the ideas! It …
Read more on UPROXX (press release) (blog)
It's Time to Create Content That Customers Actually Want
While the piece didn't totally crash and burn (it was still liked and shared by a good number of people), it definitely wasn't the ticket to a viral response. The main takeaway here is that sometimes the trendiest, most-talked-about marketing idea isn …
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