Siobhan Freegard sees an opportunity for more parenting videos: ‘YouTube is growing up, and the millennials are growing up too…’
The co-founder of parenting website Netmums is launching a new YouTube network called Channel Mum, aiming to find an audience of British mothers and turn some of them into online video stars.
The new multi-channel network (MCN) will sign a roster of “mummy vloggers” in the UK and help them build their audiences, while working with popular brands to sponsor their videos.
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Parents and parenting | The Guardian
The post Netmums founder launches YouTube network for British ‘mummy vloggers’ appeared first on Journey Parenting.
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