How Not to Run a Social Media Campaign

How Not to Run a Social Media Campaign

Although the media were quite harsh on Schultz's decision to broaden the debate this way, the reactions throughout social media quickly turned the campaign into an “epic fail.” Schultz was quickly labeled as an opportunist trying to make a buck out of …

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12 standout social media success stories

During the past year, the social media world saw a variety of well-executed ad campaigns, but these 12 standouts, from companies including Coca-Cola, IKEA, Mercedes-Benz and McDonald's, are the cream of the crop, according to social media experts.

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Ted Cruz, Rand Paul 2016 campaign launches illustrate vastly different media …

Presidential historian Craig Shirley noted that “back in Reagan's day, social media was six reporters drinking with a campaign's press secretary at a hotel bar.” And, back then, candidates considered the national press indispensable to their campaigns …

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This One Quality Can Make or Break Your Social Media Campaigns

So if you're trying to use humor in your social media campaigns, the person running your social media needs to be comfortable coming up with jokes and responding to customers in that tone. If that isn't the case, another style might be more suitable …

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