From speaking to the right audience to campaigning tactics, Emma Sheppard from St John Ambulance explains why their latest video campaign has been so successful
It’s not often that a five minute check on Facebook can have life-saving consequences. But that’s what happened when Tiffany Sims saw a St John Ambulance video pop up on her news feed. The film taught her how to help a choking baby in just 40 seconds, and just days later she was using the technique to save a child in a cafe.
Related: How to make a charity campaign video that will appeal to the public at large
Related: Five social media charity campaigns you need to know about
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Parents and parenting | The Guardian
The post The Chokeables – how doing your research can lead to campaign success appeared first on Journey Parenting.
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